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Will Instant Noodles Fade Away

Time：

01 Feb,2024

When the green train is replaced by a fast high-speed train, when the kiosk is upgraded to a diversified retail supermarket, and when takeout is blooming everywhere and the appearance of pre-made dishes, how to seize the trend of consumption and stand invincible? The only way to survive is to communicate with young people and realize innovative transformation. Nowadays, instant noodles from "convenient to eat" to "healthy to eat well. More and more instant noodle companies, began to reduce oil and salt; seasoning packets of "industrial flavor" significantly reduced, increased the application of natural ingredients and dehydrated vegetables; noodle form is also based on the original, increased buckwheat noodles, non-fried noodles, low GI noodles. Overall, low-calorie, low-fat, low-sugar and low-salt convenience foods are becoming mainstream, in line with the consumer's healthy, nutritious and safe diet concept. These changes have given instant noodles the opportunity to be "mealized".

With the formation of consumer habits, instant noodles at home to eat more scenes, instant noodle brands are no longer limited to traditional offline stores, and began to shift interest in e-commerce, instant retail and other emerging channels. The emergence of new models for brands is an important battle to continue to broaden the product scene and enhance channel penetration. As long as industrial innovation can keep pace with market demand, instant noodles will remain one of the food choices on people's tables, and the flavor will never disappear.